Raccoon Rises to Easter Fame: Cadbury Crowns Louie as the 2025 Bunny Extraordinaire



Move over floppy-eared rabbits, there's a new furball in town, and he's here to steal the spotlight—and maybe a few candy bars—this Easter season. Meet Louie the Raccoon, the unexpected yet undeniably charming winner of this year's Cadbury Bunny Tryouts, sending shockwaves through the animal kingdom and proving once and for all that Easter knows no bounds.


Cadbury, the confectionery connoisseurs famous for their delectable chocolate eggs, announced with much fanfare that Louie, a 2-year-old raccoon hailing from the sunny streets of Miami, Florida, has clinched the coveted title of Cadbury Bunny for 2025. Yes, you read that right—a raccoon. Because why should rabbits have all the fun?


Louie's rise to Easter stardom is a tale as heartwarming as a basket full of chocolate eggs. Rescued by his loving owner, Jaime, in 2021, this raccoon rebel was deemed unfit for the wild, but perfectly suited for a life of luxury—and the occasional photo shoot—in the suburbs of Miami.


But what catapulted Louie from backyard mischief-maker to international icon, you ask? Well, besides his undeniable charm and those captivating raccoon eyes, Louie possesses a hidden talent that had Cadbury aficionados across the nation clamoring for more: he's an artiste extraordinaire.


That's right, folks—this raccoon isn't just content with raiding trash cans and scaling fences. No, Louie's special skill lies in his ability to create masterful paintings, with proceeds going to benefit wildlife rescue and rehabilitation centers. Move over, Banksy—there's a new graffiti artist in town, and he's got a knack for turning trash into treasure.


Natalie Shuntich, senior associate marketing manager at Cadbury's parent company, The Hershey Co., expressed her delight at Louie's triumph, noting the overwhelming support from pet lovers and Cadbury fans alike. After all, who can resist the charm of a raccoon with a heart of gold and a penchant for paw-painted masterpieces?


As Louie prepares to make his debut in the 2025 Cadbury Bunny Tryouts commercial, the world eagerly awaits the sight of this unlikely Easter ambassador, bringing joy, laughter, and perhaps a few chocolate-induced sugar highs to households across the globe.

via GIPHY


So, this Easter, when you're busy hunting for eggs and nibbling on chocolate bunnies, spare a thought for Louie the Raccoon, the unlikeliest of heroes who dared to defy convention and steal the spotlight. Because when it comes to Easter magic, anything is possible—even a raccoon wearing bunny ears and clutching a Cadbury egg.

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